MICHELLE COPE

Is an illustrator, graphic designer, and photographer in Brooklyn, NY.



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“Plastic Diet” Campaign


Dec 2018
ROLE: Art Director, Copywriter, Photographer
PROGRAMS: Lightroom & Photoshop
 

THE BRIEF:
Create a campaign about plastic pollution. 


THE EXECUTION:
Enjoy food? Like to breathe air? Partake in the occasional drink of tap or bottled water?
Then you’re almost certainly ingesting microplastics.

Plastic Diet is a campaign highlighting the horrific amount of miscroplastics unknowingly ingested through everyday food consumption. Still photographs of food made from a combination of plastic and organic material represent the consumption of microplastics.

@plasticdiet is a social media that emphasizes on the terrifying amount of plastic in our everyday diet through the use of still photography of food made out of plastic for social media and subway advertisements.